BREAKING NEWS! In Case You Missed It, The FishLab Boat Is Back!

By Toby Lapinski

FishLab could have very easily kicked back to ride the popularity of the 2022 launch, and no one would have faulted them, but that’s simply not in their DNA. Instead, the FishLab ‘Mad Scientists’ of Mike Bennett and Bill Siemantel set out to build on this momentum, taking direction from that product launch to produce not only baits that have never been seen before, but to also improve upon and even redefine some existing standards that we’ve all been fishing with for years. FishLab was able to design new baits and improve on exciting concepts in ways that keep making us here at FTR ask ourselves, “Why didn’t I think of that?”

So once again, FTR was given behind-the-scenes access by the FishLab team to get a first look at what is coming down the road for their ICAST 2023 launch as we sat down with Mike Bennett and Bill Siemantel to talk turkey, or more aptly to talk rats and frogs. Once again, FishLab left us buzzing with a new appreciation for what goes into new product conceptualization and design.

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